Common Mistakes of Promotional Marketing
While most business owners believe in the power of using promotional products as a marketing tool, they could also be ineffective in some cases. Most of the time, promoters get too caught up in the daily rush of satisfying their clients and making a sale to take some time off to analyze why their promotions are not always successful.
In this article, we’ll discuss a few common mistakes that most companies commit when planning and executing a promotion. Read on as we give you a few tips on how to make your next promotions a success
Not allowing enough lead time
Most companies could produce promotional products very quickly. However, please avoid betting your whole promotion on it. To be on the safe side, start your research and planning at least 90 days before the event.
You also have to consider that things may not go as smoothly as planned. By placing your orders a few weeks in advance, you can be sure that everything is done right.
More often than not, distribution plans are not followed. For example, you ordered 300 items to give out to your best customer. However, those items never get in the hands of those people.
Maybe your sales people failed to notice those promotional items getting piled up in the storage room. This could be a waste of time, money and resources. This could be avoided through proper planning and following through. Mind you, the dumpster is not one of your customers.
Focusing only on the price
The items that you hand out to your customers could make a lasting impression about your business. Mind you, handing out cheap items could be worse than giving out nothing at all. Plus, you won’t be remembered fondly if the pen that stops writing or the product falls apart after a day.
When choosing a promotional item, make sure that it’s durable yet inexpensive. That extra $250 could make a big difference on the success of your promotion.
Handing it out to the wrong people
It feels nice to give out cool and interesting items. However, keep in mind that the purpose of giving out these items is to attract your current and prospective clients and entice them to purchase your products.